Like them or not, interstitial ads, which are advertisements that appear before visitors arrive at the expected site content, have become a part of our day-to-day web browsing experience. I personally don’t mind interstitial ads all that much, as I’ve gotten used to them and have gotten pretty good at locating the skip button as a way of quickly getting to the content I’m actually looking for....
Continue ReadingIn our newspaper study, released earlier today, we developed a formula we call the Twitter Interactivity Quotient (or Twitter IQ for short) as a way of measuring how newspapers were using their accounts. If tweeting, which consists of original tweets, responses to tweets, and retweeting others’ tweets, is viewed as a conversation,...
Continue ReadingTwitter was seemingly everywhere in 2009, with sports stars, celebrities, politicians and journalists using the micro blogging platform to promote everything from themselves to their employers to the issues they advocate for. After several years of assessing the general online presence of the top 100 U.S. newspapers, this year we decided to produce a study specifically about how newspapers and journalists are utilizing Twitter as a way of promoting their content and interacting with readers....
Continue ReadingIn the past we have profiled the innovative work of people like Adrian Holovaty who does some exciting things through programming that allow data to tell their own stories. For instance, he set up the Campaign Tracker for the Washington Post, and he is now running his own site Everyblock – the database driven hyperlocal news site. ...
Continue ReadingOn the heels of an overhaul of their print product back in October, the Los Angeles Times launched a redesign of their website a week or so ago. I like the new www.latimes.com a great deal from a usability standpoint. The new sites prominent, simplified horizontal nav bar is a huge improvement over the more complicated content structure present on the old site. ...
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