Wolfram Alpha is intriguing, but will people use it?

The much hyped “computational knowledge engine” Wolfram Alpha launched over the weekend to what can only be described as a mixed reaction.  I played with it for a few hours and came away with two primary thoughts:

  1. Wolfram Alpha is something completely new, and that is fascinating.
  2. ...
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Top Search Chef

I'm not a fanatic of Bravo's competition show Top Chef, but my colleagues Chuck and J.W. who both sit next to me are big fans of the show.  So, in honor of the show's fifth season premiere tomorrow and the likely endless commentary that I'll overhear at work for the next few months,...

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Bounce Rate Data is Your Friend

Yesterday I listened in on a Marketing Profs Seminar titled "Actionable Web Analytics: Unleash the Marketing Power of Your Web Data."  During this seminar Google Analytics evangelist Avinash Kaushik gave several straight forward tips on how to better harness web analytics data.

The tip that I liked the most is to look at the bounce rate data for referring pages....

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Cuil vs. Google – Do People Really Even Want Another Search Engine?

Today, the Internet is abuzz about a new search engine called Cuil, which claims to return “better results” than Google.

I did a few quick searches and wasn’t that impressed.  As an example, when I search for our company name, Bivings, the first four results are random posts from The Bivings Report about John Edwards,...

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SEO and Selective Attraction

Yesterday I streamed a recorded webinar from MarketingProfs titled "Beyond Trade Show Metrics: Improving Your Event Marketing ROI," conducted by Skip Cox is CEO of Exhibit Surveys, Inc.  This interested me since we had a booth at the Personal Democracy Forum for ImpactWatch last month.

During the webinar Cox discussed the concept of selective attraction. ...

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