Who would have guessed that the Rolling Stones knew so much about brand marketing – “You always say that you want to be free, but you always keep running back to me… I got the real love – the kind that you need.” As the interactive marketing industry increasingly points to the branding power of the Internet,...
Continue ReadingEven with the war rapidly moving towards conclusion (militarily), people from around the world are still debating many aspects of the conflict. One increasingly popular way for people to air their thoughts on the war is blogging. These online journals are being used to disseminate news, insight and personal perspectives on many issues surrounding the war....
Continue ReadingEvery single site on the Internet seems to be running an online poll these days. Read a story online and you will probably be asked to cast some sort of inane vote about the content of the story you just read. “Do you think Saddam Hussein sleeps in full military dress?”...
Continue Reading“John Anderton! You could use a Guinness right about now.”
Personally addressed holographic advertising in public spaces, viewable only by the recipient – such is the future of advertising according to last year’s science fiction blockbuster, Minority Report. Minority Report explores the issues of predestination and free will,...
Continue ReadingOne key to marketing success is touching your audience in a meaningful way. In order to do that, your message must reach them at the right time and in the right place. The context within which your message is presented is just as important as the message itself. The Internet has been touted as the perfect medium to accomplish this,...
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