Google Analytics is a powerful tool that allows organizations to measure the performance of their websites and gauge the effectiveness of their digital campaigns. While the basic Google Analytics capabilities of tracking visitors and pageviews are generally understood, there are other more advanced techniques worth implementing that allow for webmasters to better understand their audience and evaluate how effective a digital strategy is at reaching them....
Continue ReadingWe are in the process of redesigning our Brick Factory website. It has been slow going. Client work competes for resources and we tend to over think everything when doing work for ourselves. But we are getting there, and expect to launch our new site before the end of the year....
Continue ReadingThe increasing ubiquity of smartphones and tablets has lead to exponential grown in the percentage of visitors accessing the web from mobile devices over the last few years. In a study of the mobile statistics of Brick Factory clients we found that site visits from tablets and smartphones has doubled every year the last three years. ...
Continue ReadingThere has been a lot of hype about the rise of web browsing from smartphones and tablets over the last few years. The research firm IDC projects that by 2015 more people will access the Internet from mobile devices than from desktops and laptops.
This is all important stuff for us to follow. ...
Continue ReadingAs I’ve mentioned more than once, designing logos is an awful way to spend your time. There’s no hiding. You’re out there in front of the client with your brilliant idea on a white sheet of paper as the marketing director and his recent and eager grads wait to ask probing and pointed questions about things they read concerning logo development last night....
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