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Building More Than Just a Web Site

Building an aesthetically pleasing, well-designed site that provides excellent, easy to access content and even robust e-commerce functionality may no longer be enough for companies that want to fully capitalize on the power of the Web. Today, many world-class companies are trying to utilize their Web sites to create virtual communities of loyal customers,...

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Revolutionizing Political Campaigns

As the 2004 Federal elections begin to take shape, the role of the Internet in modern political campaigns has garnered significant media attention. While the focus has remained primarily on the national scene, the local and state levels are also experiencing a technological revolution. At the forefront of this metamorphosis is a new,...

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“Searching” for the Next Killer App

One of the criticisms of modern life that I find fascinating is information overload. We all tend to be searching for something, and yet despite the overabundance of options set forth on the heaping table of life, many cannot find what truly sates their appetites. Some of this difficulty derives from not knowing what we really need,...

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Tis’ The Season to be Shopping

Online purchases have continuously increased every year during the Holiday Season. I have heard people say that it is due to a number of factors – an increased number of people online, more user-friendly purchasing experiences, dependable and affordable delivery and fulfillment, better transaction security, etc. Those are all fine explanations,...

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Guerrilla Marketing

One of the mysteries of my childhood television experiences was the infrequent and puzzling appearance of Brand X items in what seemed to be such meticulously realistic programs. I remember watching celebrities quench their thirst with can after can of “SODA POP” or rip into a bag of “CHIPS”. Breakfast scenes were also oddly devoid of brand cereals and milk came entirely in white cardboard half gallons....

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