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Branding With Ringtones

Cell phones have become an integral part of most people’s daily lives. In fact, it is such a part of my life that if I happen to forget it at home or in my car, or worse yet I forgot to charge it and my battery goes dead, I freak out because I feel like a major life function has been snatched away from me....

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Gone Phishing

Phishing is the act of pretending to be a legitimate organization and sending an e-mail to a user to scam the user into surrendering private information that can then be used for identity theft. The e-mail directs the user to visit a bogus website where they are asked to update personal information,...

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The Media Marketplace in 2005

From media agencies to investment banks to media gurus, everyone is making predictions regarding how the media industry will perform in 2005. While opinions are diverse and there is not complete agreement, the general consensus appears to be that 2005 will witness growth in overall media spending, both in the United States and worldwide....

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Video Game Advertising

Video games have emerged as a very powerful medium at the same time that many other forms of traditional media are losing ground. Video games garner a tremendous amount of time and concentration from individual gamers and the audience of gamers continues to broaden into new demographics that cross gender,...

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Media Bias and Advertising

Although it is clearly naïve to believe that any source of information can be truly unbiased, it is necessary for certain people and organizations to attempt to maintain as much objectivity as possible. Given that nothing exists in a cultural vacuum, the media has also been subjective, throughout history and across cultures....

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