Author Archive

PR Firms that Blog: An Update

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

Around six months ago I wrote two posts (1, 2) about whether the world's largest PR firms had official,...

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Highlighting a Few Older Posts

The biggest flaw in the way blogs are structured is the near total emphasis on the newest posts.  The obsession with the new means that posts sitting in your archive just aren't read that often.

Problogger has a great article with tips on how to get more people to look at older posts on your blog.  ...

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A Couple of Tidbits on Japanese Newspapers

 (1) The print circulation of the top Japanese newspapers is staggering.  The five largest newspapers in the world in terms of circulation are all from Japan.  The largest Japanese paper, Yomiuri Shimbun, has a circulation of 14,067,000.  To put that in perspective, the largest paper in the United States, USA Today,...

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ImpactWatch is Turning Japanese

Our media monitoring product, ImpactWatch, has always been able to accept and display non-English news articles.  But we recently had a client that wanted to take things a step further and create a version of ImpactWatch entirely in Japanese (navigation, drop downs, everything).  We just finished the work (see sample screenshot below) and the infrastructure improvements we made mean that we can now rapidly deploy ImpactWatch in just about any language a client requires....

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YouTube and the George Allen Video

Rolling Stone has a story on their blog about YouTube's role in exposing and spreading the now infamous George Allen Listening Tour video.  Here's a quote from the article:

There’s a paradigm shift under way and politicians like Allen, and to a lesser extent Joe Lieberman and Barbara Boxer,...

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