PR

Attack of the Digg Clones

In the last few weeks, we’ve seen the news aggregation site Digg expand its’ focus beyond Technology news in an effort to reach more eyeballs. We’ve also seen Netscape launch a Digg competitor that is also aimed at a wide audience, covering just about every topic you can think of....

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Wal-Mart’s Certain Something

Those polling maniacs over at Rasmussen Reports released a study today that claims that 69% of Americans still have a positive opinion of Wal-Mart, while 29% do not like the superstore. The report revealed the following:

  • Americans who are in the lower or middle income brackets are more likely to have a positive opinion of Wal-Mart than those in the upper income bracket.
  • ...
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UMass Releases Study on Business Blogging

Dr. Nora Ganim Barnes, a Professor of Marketing at the University of Massachusettes, recently published an excellent study on the habits of 74 business bloggers. Here are some stats from the survey:

  • 49% of the bloggers surveyed said that the time blogging take is the major drawback to having a blog
  • 66% of those surveyed spent less than 1 hour a day writing blog entires;
  • ...
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Doing the (Market) Research

So now that we’ve all agreed that The World is Flat and also that we’re a nation of people drowning in debt, Boston Consulting Group senior consultant Michael Silverstein has a new theory for us: Middle class consumers are on an eternal treasure hunt, looking for an emotional connection to our purchases,...

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Warren Buffett Doesn’t Need the Internet

I recently visited the website of Berkshire Hathaway, which is the holding company controlled by billionaire Warren Buffett that ultimately employs 190,000 people. I was looking for video clips of Berkshire Hathaway’s annual board meeting, which are famous for Buffett’s pronouncements on a variety of economic subjects. It became clear pretty quickly that Berkshire Hathaway doesn’t do multimedia....

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