How to Track Email Marketing Campaigns in Google Analytics

Having used Google Analytics since 2005, I can make a few definitive statements about the program:

• It is an awesome, powerful tool.  There is a reason 50% of all sites use it.
• It has a baffling user interface.   Some of its best features are hidden and hard to use.
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The Obama Campaign Fights Email Fatigue with Infographics

If you subscribe to the Obama email list, you are used to seeing emails that look a lot like this.

Short.  To the point.  Mostly text with few if any images.  A single link to the action they want you to perform.  And that’s it. 

Over the years the Obama campaign has experimented with a ...

“Doodling” Your Homepage

In honor of the 4th of July, our creative team has put together a custom animation for our homepage.  Visit www.thebrickfactory.com to check it out. 

We were inspired to create custom versions of our Brick Factory homepage by the awesome work the Google team does with their Doodles. ...

Our New 404 Page

Earlier this week our partner Lucien Parsons sent us a great TED video  of Renny Gleeson explaining what a great opportunity to communicate 404 pages present.  Watch for yourself.

This quote from the video really resonated with me, and summarized succinctly what we strive for when building web programs for our clients....

Seven Ways to Prevent Human Error in Your Web Program

At last week’s Campaign Tech Conference, I participated in a panel entitled “If it crashes, they can’t come: Planning uptime in politics.”  During the panel, we discussed a lot of ways to minimize downtime from a technical perspective.  Choosing the right host provider.  Optimizing your site to improve performance.  Using CDNs to protect server resources....