Site Speed: How to Audit and Improve

Is your site fast enough?

User experience is a critical part of any website build or design. And site speed is an important part of that experience. Users want the page to load in few seconds or they lose interest and leave.  This is particularly true for mobile users....

The Weariness of Technology

It’s been a long day. Eugene O’Neill long and there wasn’t so much as a Tylenol PM in the mix. Most of my days are like this now and it’s not because I’m getting up there according to my weird, blunt doctor. My days are long and harrowing because they are full to the brim with technology....

Google Optimize Brings A/B Testing to the Masses

In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize.  Optimize is still in private beta, but I was fortunate enough to get an invite in early December.

I’ve been playing with Optimize on our own website ever since and think it is fantastic.  ...

How to Create a Members Only Section that People Will Actually Use

If you work at a membership-based organization such as a professional society, trade association or nonprofit, the situation below may sound familiar:

Your members have periodically asked you to provide them with ways to collaborate with each other.  You decide to act on the request and build a new members only section on your website with frequently requested features such as a member directory,...

Wearable Is the New Black: What Wearable Design means for Your Website

If you’ve visited a tech blog or even skimmed through your Twitter timeline recently, you probably know that wearable technology, like the Apple Watch or Google Glass, is making a huge splash in the tech industry.

You may be wondering how you could ever use a website the size of a postage stamp on a wearable....