Most of my conference sessions are inspired by the real-life problems we struggle with as a firm. For this year’s DrupalCon in Nashville, I tackled a challenge that most managers face at some point – how to delegate work to their team.
Trusting your team members to take on work that you are already doing successfully is tricky for a number of reasons....
Continue ReadingDetails matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.
On most websites many small opportunities to connect are squandered. A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage,...
Continue ReadingDid you watch the Super Bowl? Of course you did. You sat pleasantly with your extended family checking your watch as the game dragged on, because it’s a school night after all and little Trevor is not exactly killing it in reading comprehension and you can not have that discussion again at Parents Night....
Continue ReadingAs an experiment Signs.com recently had over 150 people draw ten famous logos completely from memory. The study found that while people are certainly familiar with these ubiquitous logos, the details are quite fuzzy. Check out the full study as it is fascinating.
After reading this article, our team decided to perform an experiment....
Continue ReadingImagine you’re a highlighter manufacturer. You come into work, and see that everything is working perfectly: the shades are fluorescent, the ink does not smudge, and the marker does not dry out.
Then, your manager arrives and says, “let’s mix it up here, and add a clear window to the tip so users can see what they’re highlighting.” You might be alarmed....
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