Design

How to design an effective website footer

When creating a website, the footer is often designed as an afterthought.  They are the least exciting part of the design, so are often put together without much intention.  

This is a mistake and a missed opportunity.  Every component of your website offers an opportunity to communicate with your audiences.  ...

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Animation in Web Design: We May Still Be Doing It Wrong*

We assume that by now designers would have learned that excess code, images and transitions don’t have a place in modern web design. A look around the internet proves that assumption to be false in many cases and so I’ve been tasked with writing a blog post to help clarify the issue. ...

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4th Annual Superbowl Commercial Review and Commentary

It’s another Monday in the dead of winter during a pandemic and you’re supposed to be working. Don’t. Instead, read this review of something you watched just hours ago. It’s got all the entertainment value of that Netflix Original you’re joylessly considering with 1/50th of the commitment.

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2020 Third Annual Superbowl Commercial Review and Commentary

Third time should be the charm, right? It’s the 2020 Superbowl Commercial Watch-a-rama or whatever I wrote up there. For the uninitiated, it goes like this; I force-watch all of the commercials and write something about the top and bottom five. I’m as much an expert as any other schlub,...

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The Purpose of the Homepage

When building a new website for a client we almost always start the design process with the homepage. We do this for a few different reasons:

  • For nearly all of our clients (primarily nonprofits, trade associations, and advocacy groups) the homepage is still the most popular page on the site.
  • ...
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