Bloggers On The Take

With the rise of blogging has come blogger relations: the efforts of PR and marketing types to get bloggers, some influential with large audiences, some obscure with niche ones, and everyone else in between, to write about their companies and clients' products.

In many ways there's nothing new to this development. ...

Consumerist vs. Wal-Mart’s (Edelman’s, really) Krempasky

It's no secret that I think that Consumerist does a huge favor to the general public in pointing out what's fishy about the latest bridge on the market. Editor Ben Popken has now taken Consumerist readers into a conversation Edelman PR's Wal-Mart advocate Mike Krempasky attempted to have with Ben.  

If Ben is being entirely truthful and transparent,...

Two Major Stories on Click Fraud

Anyone conducting keyword ad campaigns on sites like Google Adwords and Yahoo Search Engine Marketing should check out these two recent articles on click fraud:

• Click Fraud is Growing on the Web – New York Times
• Click Fraud: The Dark Side of Online Advertising –
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Recalling “A Million Little Pieces”

Way back when, I wrote a post about the undoing of James Frey and his memoir, "A Million Little Pieces."

We all know the memoir was a lie, a total fabrication.  I wondered at the time what might happen, whether the publisher would fess up and give readers a refund. ...

PR Firms That Blog: Who Got There First

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.

In the comments to our post on blogging at the world's largest PR firms,...