There is an interesting piece on BusinessWeek.com (via Slashdot ) that talks about the Dell Battery Recall program and how the blogosphere “kept the heat on the manufacturers to do something about it and helped the U.S. Consumer Product Safety Commission (CPSC) conduct an investigation into the burning batteries.”
As mentioned in the BusinessWeek.com article,...
Continue ReadingI'm a little late to this party, but last week Pronet Advertising put together a list of 10 Things You Should be Monitoring. Jeremiah Owyang added numbers 11-17 and Joseph Jaffe added numbers 18-23. Shel Holtz even set up a page of the New PR Wiki where people could collaboratively add to the list. ...
Continue ReadingUpdate: We have added a page to our Wiki that serves as a running list of PR firms that blog. If you aren't listed, please feel free to edit the Wiki and add yourself. Original post follows.
Around six months ago I wrote two posts (1, 2) about whether the world's largest PR firms had official,...
Continue ReadingGary's article on how communicators can adapt traditional PR strategies to the online environment has been published in Communique , a magazine devoted to healthcare marketing. You can find the article here....
Continue ReadingFans of the movie Clerks will have an opportunity to make themselves a permanent part of the sequel, Clerks II. The first 10,000 Myspace users who add Mooby Presents Clerks II as a MySpace friend will have their names listed in the end credits of the new movie.
Seems like a great word of mouth marketing stunt to me....
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