“Blogger Jeff Jarvis single handedly brought down Dell! He hurt their stock price! He hurt their reputation! Thus, buy our services! Blog monitoring, blogger relations, blog, blog, blog! Do it now or it will happen to you!”
The pitches are probably more refined than that. But in reading PR blogs,...
Continue ReadingWe’ve mentioned our media management and analysis platform, ImpactWatch, several times (in passing) on this blog. Last night, at the 2006 Sabre Awards Dinner in Manhattan, we learned that we had won the Iron Sabre for the Research/Evaluation category, beating out Hill & Knowlton’s Wal-Mart Media Day Analysis case study....
Continue ReadingBack at my Midwestern high school, state law mandated that students could not graduate without having taken a course called consumer seminar. Though a wholly informative course, after college and graduate school, I can’t really remember much about the course or what we learned. I know that I took it during summer school after my junior year of high school and that we spent our last day in class watching this (awesome) movie called “Breaking Away”...
Continue ReadingLike a lot of people, I have a camera phone. And like a lot of people, I don’t use it. When I first got it, I went through the motions of playing with the camera. I took a bunch of pictures and emailed the better/funnier ones to friends. Cool. Now what?...
Continue ReadingA strange persona entered and shook up the PR world (at least the part that is online and blogging) rather recently. Strumpette, a blog written by one Amanda Chapel, has inspired a great deal of vitriol from online PR folks such as Steve Rubel, fellow Edel-ite Phil Gomes, the young and ambitious Flackette and even Shel Holtz....
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