Why a picture of Fabio is on our thank you page

Details matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.

On most websites many small opportunities to connect are squandered.  A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage,...

Five Best and Worst Super Bowl Ads

Did you watch the Super Bowl? Of course you did. You sat pleasantly with your extended family checking your watch as the game dragged on, because it’s a school night after all and little Trevor is not exactly killing it in reading comprehension and you can not have that discussion again at Parents Night....

Drawing Logos from Memory

As an experiment Signs.com  recently had over 150 people draw ten famous logos completely from memory.  The study found that while people are certainly familiar with these ubiquitous logos, the details are quite fuzzy.  Check out the full study as it is fascinating.

After reading this article, our team decided to perform an experiment....

If it Ain’t Broke, Still Fix it – Understanding the Value of User Feedback

Imagine you’re a highlighter manufacturer. You come into work, and see that everything is working perfectly: the shades are fluorescent, the ink does not smudge, and the marker does not dry out.

Then, your manager arrives and says, “let’s mix it up here, and add a clear window to the tip so users can see what they’re highlighting.” You might be alarmed....

Effective Beats Fancy

Late last year, we were approached by a nonprofit who had completed a website redesign project with a well respected design firm. After the new site was live for a few months, it was obvious to the non-profit that it wasn’t working. Stakeholders didn’t like it, visitors were complaining, and the site was underperforming based on all the key metrics they tracked....